A New Report Confirms Your Kids Pretty Much Stopped Watching Linear Tv
In terms of individual ratings losers during the COVID-19 pandemic, Cartoon Network was the hardest hit with a 34 percent drop. Nickelodeon also got hammered, with a 23 percent decline. Awkwardly, Nickelodeon will host its annual upfront event at 4 p.m. ET today in which it will attempt to impress and otherwise woo media buyers into purchasing commercial time on their programming schedules. Today’s Nickelodeon event is the first live, in-person upfront since The CW’s in May 2019....