Halloween Ends 1 At Box Office Even With Peacock Streaming
Tracking pegged this as a potential $50 million+ opener and last year’s “Halloween Kills” on the same weekend came in just below that number. However, that entry dropped 71 percent in its second weekend and received a B- Cinemascore; this one got a C+ from Thursday and Friday viewers, which suggests immediate bad word of mouth. “Kills” dropped 24 percent on Saturday; “Ends” fell 36 percent. That suggests audience reaction played a big role in the would-be shortfall....