Streaming Arrives At The Upfronts And 7 Other Takeaways
Streamers Are the New Kids As streaming shifts its focus from subscribers to advertisers, linear television can no longer claim the upfronts as their exclusive domain. On Monday, NBCUniversal touted Peacock’s ad-supported options. That afternoon, Fox gave plenty of oxygen to its FAST platform Tubi. Then it was Disney’s turn, which has an AVOD offering on Hulu as well as an upcoming cheaper Disney+ tier with commercials, along with the usual suspects of ABC, ESPN, FX, and Freeform....