Netflix Ads During An Ad Market Slump Could Be A Holy Grail
“We seem to have entered an economic downturn that will have a broad impact on the digital advertising business,” Meta CEO Mark Zuckerberg said during the company’s Q2 earnings call Wednesday. Disney and Netflix are betting big on introducing ads to their flagship services. They’ve got an edge with broad reach and premium content, but in a soft market they need to give advertisers something better than what they have now — namely, returns on investment and the ability to precisely target users....