Universal typically allows three weeks before opening the PVOD box office, but “F9” is the studio’s first title to wait five weeks. It grossed over $50 million on its opening weekend and under Universal’s agreement with theaters that meant a minimum 31 days for VOD.
“A Quiet Place Part II” made a surprising move in its second week of VOD availability: After two weeks at $19.99, Paramount dropped the price to $4.99. ($5.99 is normal for second-tier VOD.) Released in theaters May 28, it was #2 at iTunes and Google Play, and was the highest non-premium performer at Vudu and FandangoNow. Related ‘Avatar: The Way of Water’ Continues Surge, Most Other New Titles Swoon as Holiday Nears End ‘Avatar: The Way of Water’ Could Reach $600 Million Domestic, $2 Billion Worldwide Related 17 HBO and HBO Max Original Series to Get Excited About in 2023 Influential Awards Bodies Reshape 2023 Best Documentary Feature RaceReducing the price also reduces the studio’s share of the return: It’s 80 percent for PVOD, 70 percent if standard pricing. The drop to $4.99 may speak to the length of time since theatrical release or to the amount of play it’s seen on Paramount+. It could also be a defensive move against competition, with the addition of “F9” and “Jungle Cruise” at home. screenshot Two other high-profile PVOD releases fell short on all charts. “In the Heights” (Warner Bros./$19.99) became available about two months after its combined theatrical/HBO Max debut. Unlike nearly all similar releases, it failed to make the top 10 of any chart. It ranked just outside the top 10 at iTunes and GooglePlay. “Zola” (A24/$19.99), which grossed $4.6 million from its June 30 theatrical release, is currently below the top 40 on both charts. “The Hitman’s Wife’s Bodyguard,” along with “Wrath of Man” (United Artists/$5.99) and “The Forever Purge” (Universal/$19.99) joined “F9” and “Quiet” in placing on all four charts. Newly available “Peter Rabbit 2” (Sony/$19.99) placed on three charts after seven weeks of theaters only. New this week, on one chart each, are “Ride the Eagle” (Decal/$6.99), #5 at iTunes, “Batman: The Long Halloween Part Two” (Warner Bros./$19.99) #7 at Vudu, and “Finding You” (Roadside Attractions/$12.99) #10 at FandangoNow.
Netflix has moved on from its two-week “Twilight” domination with a return mostly to their original titles. At #1, however, is “The Losers,” a low-impact 2010 Warner Bros. release starring Zoe Saldana, Chris Evans, and Idris Elba. The action-comic adaptation benefited from unfamiliarity, and perhaps the sense of being new. Romantic comedy “Resort to Love” at #2 is the highest new original. “Blood Red Sky,” a German thriller, is #3, “The Last Mercenary,” a French action comedy with Jean-Claude Van Damme is #5, and the Japanese “Rurouni Kenshin: The Beginnings” is #8. Their “Fear Street” trilogy, bumped when Twilight titles took five slots, have returned. iTunes and Google Play rank films daily by number of transactions, irrespective of revenue accrued. These are the listings for Monday, August 2.
iTunes
Google Play
FandangoNOW
Vudu
Netflix Movies
Most viewed, current ranking as of Monday, August 2; originals include both Netflix-produced and Netflix-acquired titles.