At Cinemacon 2021 Theater Owners Confront A Brave New Streaming World
At the last CinemaCon, in 2019, studios and exhibitors approached the event with the common understanding that studios release their slates in theaters. Two years later, studios presume nothing and exhibitors try to keep pace. Theaters are no longer a given as studios determine the best way to release their films, whether it’s theaters, PVOD, streaming, or some combination thereof. The annual exhibitor convention at Caesar’s Palace usually takes place in late March or early April, the better for distributors to promote their big summer titles....