The film is the very definition of a high-concept presale: A self-help book published in 2006, “The Secret” was an Oprah Winfrey Club title that sold 30 million copies. Directed by Andy Tennant (“Hitch”), it stars Katie Holmes and Josh Lucas. Gravitas Ventures and Roadside Attractions acquired it last November, and planned an April theatrical release. After the theaters closed, it moved to Roadside partner Lionsgate, which has a dedicated VOD division. It opened July 31 on PVOD at $19.99.

Related ‘Avatar: The Way of Water’ Continues Surge, Most Other New Titles Swoon as Holiday Nears End ‘Avatar: The Way of Water’ Could Reach $600 Million Domestic, $2 Billion Worldwide Related ‘Lift Me Up’ Rises to Frontrunner Status in Best Original Song Race Nightmare Film Shoots: The Most Grueling Films Ever Made, from ‘Deliverance’ to ‘Mad Max’ to ‘Avatar 2’Choosing PVOD at a time when theaters could soon be available suggests that, even given the option, PVOD looked like a smarter bet for this non-franchise title that received uniformly awful reviews. (Current Metacritic stands at 34.) Also ranking high on FandangoNow’s revenue-based chart is the low-budget “Deep Blue Sea 3” at $14.99. This one was always intended for VOD. Neon Amy Seimetz’s acclaimed (81 Metacritic) “She Dies Tomorrow” hits PVOD this Friday, but Neon opened it on drive-in screens Friday. Of the 17 that reported, it grossed $71,413, for a $3,571 per-theater average — by far, the best of the weekend. In theaters, #1 for the second weekend is “The Rental,” with an estimated $317,823 in 242 theaters. That raises IFC’s 10-day total to $916,000. The release runs parallel to its VOD availability, where it’s still placing in the top 10 on Spectrum and AppleTV. At Netflix, its current #1 movie is “Rogue Warfare: The Hunt,” the third installment of a Saban franchise that’s largely existed on DVD/VOD. Like recent hit “The Outpost,” which continues to thrive on all VOD charts, “Rogue Warfare” reflects the enduring appeal of war films.

Overseas, signs of theatrical life flicker. “Unhinged” opened in the U.K. to $230,000 in about 250 locations, or less than $1,000 per theater. China saw “Dr. Dolittle” add $3 million in its second weekend, but “Sonic the Hedgehog” managed only $1.2 million in more than 5,000 theaters. An IMAX-centered reissue of “Interstellar” opened Sunday to over $2.8 million, the biggest single-day gross so far since their January shutdown. (current distributor listed where different from original release)

Apple TV

Ranked by number of transactions, with position as of Monday, August 3

FandangoNOW

Ranked by revenue accrued not transactions, for the week of July 27 – August 2)

Spectrum

Ranked by transactions for July 24 – 30; all $6.99

Netflix Movies

Most-viewed, current ranking as of Monday, August 3