The distribution business is in flux, with different patterns evolving and lessons learned. “Barb and Star Go to Vista Del Mar,” which reteams “Bridesmaids” writers Kristen Wiig and Annie Mumulo (who also star), debuted exclusively as a $19.99 Premium VOD release with placement on all charts. Unlike Halloween and Christmas, audiences didn’t flock to romantic titles for Valentine’s Day. That could suggest couples found it a good excuse to celebrate out of the house (theater grosses improved this weekend, as one example). “Croods” returned to #1 in theaters in its 12th weekend, and for the first time since its third week. It’s in its eighth week available at $19.99. So what happened?

New life came via digital-download availability; prior to now, availability was limited to 48-hour rentals. Parents are now spending the same amount, again, to entertain kids for an unlimited period. Warner Bros. / Courtesy Everett Collection An even stranger showing comes from the “Wonder Woman” sequel. It was withdrawn from HBO Max, as planned, after 31 days. For the first time, it is a $19.99 PVOD. It was second on two charts, #5 on a third. Here’s why this feels weird: People who wanted to see the film since Christmas could connect with HBO Max for $14.99 a month (free with a cable HBO subscription) and watch not only this but other recent Warner Bros. theatrical releases plus everything else it has. Many people preferred to pay for PVOD — were they aware of the HBO Max option? The AT&T-owned company makes money either way, bur it suggests subscriber outreach is missing a lot of people. “Barb and Star” stood out among new titles, ranked third to fifth on its three possible platforms. Lionsgate is a key player in VOD originals (action films in particular), but until recently they also had some theater presence. The decision to market this as a premium had some risk, but paid off initially. It will take more time to gauge its success. The still-PVOD Greenland” took two #1 spots, continuing to thrive on what is clearly excellent word of mouth. It has held steady with much higher-profile PVOD titles for weeks now. “Tenet” also remains vital. The sole film on four charts was “Let Him Go,” which continues to add viewers as it plays at $5.99. It was #1 at Spectrum (last week it held that position at Apple).

Other fresh titles include Nicolas Cage’s “Willy’s Wonderland.” Unlike many of his recent films, it is PVOD. It placed #6 at revenue- rather than transaction-based FandangoNow. Spectrum, often a treasure trove of less-known films, features faith-based “Tulsa” at #2 and “Savage State” at #8. The latter is a Canadian French/English film about a Missouri family struggling to get to New York during the Civil War so they can return to Europe. It showed at last year’s Rotterdam Film Festival and had a multi-country release a year ago. The promise of action looks like the hook here. Sia’s poorly regarded “Music” starring Kate Hudson, with two top Golden Globe nominations, is showing little initial interest despite its $6.99 price. Netflix capitalized on romance much more successfully than other platforms. Third-time out “To the All Boys: Always and Forever” was an immediate #1 there. Two other originals — “Red Dot” from Sweden about a couple on the run and “Squared Love” — also sit in their top four. Last week’s top entry “Malcolm & Marie” has already dropped off the list. Apple TV Ranked by number of transactions, with position as of Monday, February 15

FandangoNOW

Ranked by revenue accrued not transactions, for February 8-14

Google Play

Ranked by number of transactions, with the daily position as of Monday, February 15

Spectrum

Ranked by transactions between February 5-11, all priced $6.99 except where noted

Netflix Movies

Most-viewed, current ranking as of Monday, February 15; originals include both Netflix-produced and -acquired titles